Guides

Plain-English help for writing titles and designing covers, thumbnails and posts that read well at small sizes.

Writing · 6 min read
How to write a title that gets clicked
A simple, honest method for writing titles people want to open: start with the reader, promise one thing, and keep it short enough to read at a glance.
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Design · 5 min read
Thumbnail text: 8 rules that keep it readable
Most thumbnails are seen at the size of a postage stamp. These eight rules keep your words readable on a phone.
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Design · 6 min read
Choosing fonts for titles: a plain-English guide
Serif, sans, display, handwritten: what each style says about your idea and which of itistitle’s 22 fonts to try first.
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Design · 5 min read
Colour and contrast: making text easy to read
How to pick text and background colours that stay readable on every screen, with a simple contrast rule and some safe palettes.
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Social · 6 min read
Designing Instagram posts, reel covers and carousels
Sizes, safe zones and layout habits for Instagram: the 4:5 feed post, 9:16 reels and square posts, and how to make the cover read on the profile grid.
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Social · 5 min read
YouTube: how a title and thumbnail work together
The thumbnail and the title are read together. Here is how to split the job between them so each adds something new.
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Design · 5 min read
Designing titles in Arabic and Malayalam
What changes when your title isn’t in English: direction, spacing, fonts and how to mix scripts in one design.
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Reference · 3 min read
Image sizes and safe zones: a quick reference
One page with the pixel sizes, ratios and safe margins for every format itistitle exports.
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Writing · 4 min read
Title case, sentence case and punctuation in titles
When to capitalise every word, when not to, and which punctuation helps a title instead of cluttering it.
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24 title formulas

Fill-in-the-blank patterns with examples.

Image size guide

Every size and safe zone in one table.

Questions, ideas or a design you’d like to see?

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